Experiential Grows Up: 5 Brand-Side Takeaways for XP Creatives | XP Land
Date published: 10/25/2023
Experiential is everything, and now it’s everywhere, too. Even taking up space at large-scale brand-first events like Advertising Week New York (AWNewYork for those in the biz). Last week, XP Land was on stage at Advertising Week New York presenting an “un-panel” called Experiential Grows Up. We shined a spotlight on the power of live storytelling of all forms, on all platforms. And showed why people are actively moving away from most forms of advertising, and moving toward experiential.
Of course, being torchbearers for creativity and storytelling, our panel couldn’t be another 30-minute moderator-speaker-speaker setup. No pie charts, either. Instead, execs from Sephora, AREA15, and Netflix — along with experiential visionaries from our first-ever XLIST — took the stage to show the impact of our work through live storytelling of their own.
