Meet the Tastemakers | XP Land
Date published: 02/02/2024
It started with jelly. In 2007, childhood friends Sam Bompas and Harry Parr were inspired to reevaluate traditional British foods and flavors, especially those that time had forgotten. Combining their expertise in PR, real estate and architecture (just wait), Sam and Harry launched Jellymongers, a bespoke jelly company creating custom molds and flavors. It wasn’t long before the pair were crafting everything from a jelly replica of Buckingham Palace to a Willy Wonka–style gum that changes flavor as it’s chewed.
As more organizations reached out to the duo to provide wild food experiences for events and activations, Jellymongers evolved into Bompas & Parr, an experience design and creative studio of artists, architects, chefs, designers and strategists.
“Invariably, we’re feeding people,” says Sam. “From the start, I’m thinking, how can we make this experience delicious? Welcoming? Celebratory? This is the higher purpose of food beyond the basis of nutrition. Because food is basically a leisure activity, it’s important to make it joyful.”
These are the qualities that define the Tastemakers.
