Selling Emotion: How Brands Make Customers Feel (Then Buy) | Winmo
Date published: 09/24/2020
I’m Nike loyal and didn’t even know it. I’ve taken up running during the pandemic to get out some energy after a long work-from-home day. Recently, I bought new running shoes and documented the occasion with a picture to the group chat. A friend pointed out that I was decked out in Nike gear. Literally my hat down to my socks (as well as the app I use to track my runs) was branded with their famous swoosh.
